This Privacy Policy explains how Lexivo ("Lexivo", "we", "us") collects, uses, stores, and
shares information when you use the Lexivo platform and website at
lexivoapp.com. Lexivo is a marketing-analytics platform for
law firms. By using the platform you agree to the practices described below.
1. Who we are
Lexivo provides a subscription analytics portal that helps law firms understand which
advertising channels and search keywords lead to signed cases, and helps them measure and improve
their cost per signed case. Our clients are law firms; we operate on each client's own
advertising and lead data on their behalf.
2. Information we collect
Account information — name, work email, firm name, and login credentials of
authorized users.
Lead and engagement data — information our clients' prospective clients submit
to a firm's evaluation tool (such as name, phone, email, and the questions answered), and the
pages or steps they interacted with.
Advertising attribution signals — click identifiers (for example Google
gclid/wbraid) and UTM campaign parameters captured from the URL when a
visitor arrives from an ad or tracked link.
Advertising performance data — campaign, keyword, spend, and search-terms
data retrieved from a client's connected advertising accounts.
3. Google user data and the Google Ads API
When a law-firm client connects its Google Ads account to Lexivo, the client authorizes Lexivo
through Google OAuth (scope https://www.googleapis.com/auth/adwords). We use the
Google Ads API solely to provide the service to that client. Specifically, we:
Read campaign, ad group, keyword, spend, and search-terms reports to calculate
the client's cost per signed case by channel and keyword.
Upload offline conversions — when a tracked lead completes an evaluation or a
case is signed, we send Google the associated click identifier, a timestamp, and a conversion
value so the client's bidding can optimize toward signed cases. We do not send
case details, matter information, or notes.
Create and reference conversion actions needed for the above.
Lexivo's use and transfer of information received from Google APIs adheres to the
Google API Services
User Data Policy, including its Limited Use requirements. We do not use Google user data for
advertising of our own products, do not sell it, and do not transfer it except as needed to
provide or improve the service for the client whose account it came from, to comply with law, or
as part of a merger or acquisition with appropriate notice.
Enhanced conversions and hashed data
Where a click identifier is unavailable, we may use Google's "enhanced conversions for leads."
In that case, contact fields such as email or phone are hashed using SHA-256 on our side before
they are transmitted to Google. We do not transmit raw (unhashed) personal contact information to
Google for conversion measurement.
4. How we use information
To operate the platform and present each client with analytics on their own data.
To calculate cost-per-signed-case and per-keyword performance.
To upload approved conversions back to a client's advertising account.
To generate deterministic, rules-based campaign recommendations.
To secure the platform, provide support, and meet legal obligations.
We do not use client or Google data to train advertising models for unrelated parties, and we
do not display third-party advertising in the platform.
5. How we share information
We do not sell personal information. We share information only:
With the client (law firm) whose account the data belongs to;
With Google, limited to the conversion identifiers and values described above, to provide
conversion measurement;
With infrastructure sub-processors (for example, cloud hosting and database providers) under
confidentiality and data-protection terms;
Where required by law or to protect rights, safety, and security.
6. Data storage, security, and retention
Data is stored in a database that is logically isolated per client; one firm cannot access
another firm's data.
OAuth refresh tokens and API credentials are encrypted at rest and access is restricted to
authorized personnel.
Personal contact data used for enhanced conversions is hashed before transmission.
Access to production data is limited and conversion uploads are audit-logged.
We retain data for the duration of the client's subscription and delete it on request or
after account closure, subject to legal retention requirements.
7. Your choices and rights
A client may disconnect its Google Ads account at any time from within Lexivo or from their
Google Account security settings, which revokes our access.
Individuals may request access to, correction of, or deletion of their personal information by
contacting us at the address below. Depending on your location, you may have additional rights
under applicable privacy laws.
8. Children's privacy
The platform is intended for business use by law firms and is not directed to children, and we
do not knowingly collect personal information from children.
9. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be reflected by the
"Last updated" date above and, where appropriate, communicated to clients.
10. Contact us
Questions about this policy or your data can be directed to:
Lexivo · alan@lexivoapp.com